Roulette Doritos first hit store shelves in the United States in 2003. The Doritos brand partnered with PepsiCo to create the product, which was a combination of traditional roulette and a game of chance.
The object of the game was to pick a number from 1 to 36 and then place a chip on that number. If the chip was placed on the number that corresponded to the bet, the player won the prize associated with that number.
The product quickly became popular, but there were some concerns about its legality. In 2006, PepsiCo pulled the product from shelves after it was discovered that Roulette Doritos did not comply with state gaming lAWS in some states.
The company settled lAWSuits with several states and paid millions of dollars in fines.
Since its removal from store shelves, Roulette Doritos has been largely forgotten. There are a few online communities dedicated to tracking down and playing the game, but it is not available commercially anymore.
Some have theorized that PepsiCo pulled the product because it was losing money on it, while others believe that regulators simply did not like the idea of people playing a game of chance with chips instead of cash. Whatever the reason, Roulette Doritos is no longer available to consumers.
