A white label online casino is a type of online casino that is operated by another company or organization other than the casino operator. The casino operator provides the software and infrastructure, but typically does not operate the gaming floor or manage customer accounts.
This allows a casino operator to focus on more strategic areas, such as marketing and customer service.
Some of the most well-known white label online casinos include PartyGaming and William Hill. While these are two of the most popular white label casinos, there are a number of other notable operators, such as Bovada and 888.
com.
One of the key benefits of operating a white label online casino is that it gives the casino operator access to a large pool of potential customers. This is because white label casinos typically do not have to compete with the same level of advertising and marketing that traditional casinos do.
This means that they can offer lower introductory rates and higher sign-up bonuses than traditional casinos.
Another advantage of white label online casinos is that they can offer unique gaming experiences that are not available at traditional casinos. For example, 888.
com offers customers the chance to play blackjack with dealers who are dressed as characters from popular movies and TV shows, such as James Bond and The Simpsons.
Overall, white label online casinos provide an alternative option for casino customers who want to explore different types of games without having to deal with the hassle and expense of setting up their own gaming room. They also offer unique customer experiences that can be hard to find at traditional casinos.
